Branding Tailored to Your Company
A great brand is the perfect combination of visual, written and verbal messaging, making it engaging and relatable to us. It’s also what separates a company from its competitors. Having a brand identity humanizes your company and it’s the key to making it relatable to your customers. After all, people do business with people.
We partner with you to create meaningful and memorable messaging that defines your company and distinctively positions you in the marketplace.
Brand Messaging Services
Your company’s brand identity is part of its personality: the two go hand-in-hand. Branding isn’t a onetime creation. It’s an ongoing process that touches every aspect of the way your business communicates with employees and customers including marketing, internal communications, collateral materials, customer service and customer engagement.
It’s important that your brand’s voice and visuals work together. For instance, without alignment, a casual, easygoing voice paired with an overly-formal logo and images creates a disconnect for your customers.
We craft engaging brand narratives that reflect your company’s personality to make your audience lean in a little closer.
Business Branding
Powerful Brand Conversations
Brand Strategy
Your Professional Story
Professional Video Communication
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Business Branding
A Brand of Distinction
Distinctive branding gets noticed and it’s what sets you apart from your competition. Brand Collateral is the collection of visuals and media used for promoting and marketing. It’s also one of the most effective ways for your business to express your authenticity and make a lasting impression in the hearts and minds of your audience.
Visual branding that represents your business:
- Website and Content
- Unique Selling Proposition (USP) or Value Proposition
- Identify Target Audiences
- Brand Positioning Statement
- Tagline or Motto
- Logo (Symbol of the entire identity & brand)
- Stationery (Letterhead, business card, envelopes, etc.)
- Advertorial Content (Blogs, LinkedIn articles, magazine, journals, etc.)
- Marketing Collateral (Presentation deck, leave-behind, brochures, sales kits,
- product or service sell sheet, and more)
- Email & Direct Marketing Campaigns
- LinkedIn Sales Messaging Templates
- Sales Email Templates
- Media Kits
- SEO, PPC & Ad Words
- Social Media Strategy, Content & Ads
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Powerful Brand Conversation Strategy
Build Trust & Develop Relationships
As your company’s spokesperson, communicating your message in an interesting and captivating way, especially when you only have seconds to make an impression, can be a lot of pressure.
We provide you with the words to start an engaging conversation about your brand, and coach you on ways to make it memorable and keep it going. Once you have your prospect’s attention he or she will naturally lean in and eagerly want to learn more about you and what you offer.
Clearly communicate what makes your company unique:
- Brand message strategy
- A Professional Sound Bite (Grab someone’s attention in seconds)
- Opening Question or Statement (Peak their interest)
- Purposeful Pitch (Because no one has time for a speech)
- Talking Points (Add real value to the conversation)
- 4 – 30 minutes of purposeful coaching so you can feel confident when you execute intentional conversations during networking events or with prospective clients.
- Unique Selling Proposition (USP) or Value Proposition
- Identify Target Audiences
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Your Professional Story
A Biography & About Page Tailored to You
Many professionals and businesses struggle to write about themselves. It’s not an easy thing to do, and trying to make a Biography or About page fascinating only makes it that much harder.
We help you engage and excite your readers. People do business with people, so we help your clients get to know you and what it would be like to work with you.
Give them something relatable to read:
- Biography – View writing style samples
- Company ‘About’ Page – View writing style sample
- Professional Lifestyle Photo Shoot
- Create a visual brand of your company & employees with photos that tell your story (Makeup artist & Stylist available upon request)
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Professional Video Communications
Sound Like the Expert You Are
High-quality video production combined with great scripting is a powerful method for showcasing your brand enthusiasm and uniqueness. If a picture is worth a thousand words, a video is worth a million. Enhance your voice with:
- Professional Video Communication
- Bring Your Biography and/or About Pages to Life (Includes scripts)
- Interview Segments (Use for posting on social platforms, marketing, website, etc.)
